How to Create a Distribution Log for GIPS Reports

Matt Deatherage
CFA, CPA, CIPM
March 21, 2021
15 min
How to Create a Distribution Log for GIPS Reports

GIPS compliant firms must make every reasonable effort to provide a GIPS Report to all prospects (excluding broad distribution pooled fund investors), regardless of whether the prospect knows about GIPS, cares about GIPS or asks for a GIPS Report.

The requirement to distribute GIPS Reports (formerly called Compliant Presentations) is not new; however, under the 2020 Edition of the GIPS standards, this rule expanded to require those claiming GIPS compliance to demonstrate that their GIPS Reports are distributed to prospects. In other words, a log of the distributions must be maintained.

Verifiers are also now required to test that this distribution is happening, so it is essential that some sort of log can be provided to your verifier to successfully get through the verification process.

If you are not prepared for this new requirement, we suggest you keep reading!

Why is Distribution of GIPS Reports a Requirement?

The fundamental aim of GIPS compliance is transparency and consistency in the way firms present investment performance to prospects. Firms providing GIPS Reports to all qualified prospects (and asset owners providing GIPS Reports to their oversight boards) improves transparency in the industry and standardizes reporting. Standardized reporting allows prospects evaluating managers with similar strategies to make the comparison easier and more meaningful.

Requiring the distribution of GIPS Reports helps get this information into the hands of prospects that may not know to ask for it but could benefit from reviewing the information prior to making their investment decision.

Who Needs to Receive a GIPS Report?

GIPS compliant firms must provide a GIPS Report to all qualified prospects. The terms “prospective client” (for segregated account prospects) and “prospective investor” (for pooled fund prospects) are defined in each firm’s GIPS policies and procedures document to ensure it is clear who must receive a GIPS Report. While firms may modify the definition to fit their sales process and business model, most firms craft this definition around two criteria:

  1. The prospect has expressed interest in a particular composite/pooled fund.
  2. The prospect is qualified to invest in this composite/pooled fund (i.e., they meet any applicable minimum asset levels and your firm would be willing to take them on as a client).

A prospect is required to receive a GIPS Report for the composite or pooled fund they are interested in once meeting the definition outlined in the firm’s GIPS policies and procedures. If a prospect remains a prospect for more than 12 months, the GIPS Report must be provided again since it will contain another year of annual statistics.

Current clients do not need to receive a GIPS Report for the composite or pooled fund they are invested in; however, if they become a prospect of one of your other composites or pooled funds, they must be provided with the respective GIPS Reports.

It is important to note that databases populated with composite or pooled fund performance are considered prospects and, therefore, must receive a GIPS Report. If there is no opportunity to upload the GIPS Report, then it must be sent to your contact at the database. Similarly, when responding to a request for proposal (“RFP”) that provides information for a composite or pooled fund, your response must include the GIPS Report for the strategy discussed in the RFP.

Any outside parties that market your strategies on your behalf must also be treated as prospects and receive GIPS Reports. This includes third-party financial advisors, wrap sponsors, or anyone else that sells your strategies to their clients.

GIPS Report distribution requirements are a bit different for asset owners since they do not have prospects. GIPS compliant asset owners are required to provide GIPS Reports to their oversight board at least annually.

How to Provide a GIPS Report

GIPS Reports must be delivered directly to the prospect. This can be in hardcopy or electronic form, but cannot require the prospect to navigate to find it. In other words, you can email it as an attachment or using a link that directly opens up to the GIPS Report, but you cannot simply disclose that the GIPS Reports are available on your website, requiring the prospect to retrieve it themselves.

Firms most commonly include the GIPS Report as an appendix to the pitchbook provided to prospects as a standard part of the sales process.

To be clear, you are not required to provide all of your GIPS Reports to every prospect, rather, you are only required to provide the GIPS Report for the composite or pooled fund the prospect is interested in and qualified for.

How to Create a GIPS Report Distribution Log

Maintaining a log of all GIPS Report distributions is the best way to ensure you can demonstrate that GIPS Reports are provided to all prospects. Typically, this log includes:

  • Date the GIPS Report was sent
  • Recipient of the GIPS Report
  • Firm representative that sent the GIPS Report
  • Contact information of the recipient
  • Composite/limited distribution pooled fund included in the GIPS Report
  • Version of the GIPS Report or file name if multiple versions are maintained
  • How the GIPS Report was distributed
  • Future deadlines for distribution (making sure the team sends an updated version of the GIPS Report 12 months later if the prospect is still defined as a prospect at that point in time)

There is no right or wrong way to track and monitor distribution efforts, as verifiers will accept any format that clearly demonstrates that the required distribution is taking place. It is common to leverage existing CRM systems, use excel spreadsheets or word documents to create these logs. We recommend leveraging any existing systems for tracking distribution and if none exist, use a spreadsheet (here’s a template to get you started). If you are using your CRM, make sure to tag the documentation so a report of the distributions can be exported and provided to your verifier when requested.

Remember, this is a requirement for all GIPS compliant firms and asset owners, regardless of whether they are verified or not. If you have any questions on this requirement or any other aspects of the GIPS standards, please do not hesitate to contact us.

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ColoradoBiz Names Longs Peak’s Jocelyn Gilligan, CFA, CIPM as a GenZYZ Top Young Professional
Longs Peak is pleased to announce that Partner and Co-Founder, Jocelyn Gilligan has been named a GenXYZ Top Young Professional by ColoradoBiz Magazine. As ColoradoBiz states, “They’re uncommon achievers, whether as entrepreneurs, CEOs, nonprofit leaders, visionaries critical to their companies’ success or, in some cases, all of those roles. This year’s Top 25 Young Professionals figure to continue making a difference professionally and in their communities for years to come.”
March 14, 2023
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Longs Peak is pleased to announce that Partner and Co-Founder, Jocelyn Gilligan has been named a GenXYZ Top Young Professional by ColoradoBiz Magazine.

As ColoradoBiz states, “They’re uncommon achievers, whether as entrepreneurs, CEOs, nonprofit leaders, visionaries critical to their companies’ success or, in some cases, all of those roles. This year’s Top 25 Young Professionals figure to continue making a difference professionally and in their communities for years to come.”

Jocelyn grew up in Boulder, CO and graduated from the University of Colorado. She started her career at Ernst & Young in New York City where she worked on their Financial Services Transfer Pricing Team. She transferred with EY to their office in Shanghai and then eventually to Hong Kong. Jocelyn left EY as a Manager and relocated back to Colorado where she and her husband started a family. Soon thereafter, Jocelyn and Sean founded Longs Peak out of a small one-car garage in their home in Longmont, CO. Now running a thriving team of 14, Jocelyn has weathered the ups and downs of entrepreneurship. She credits a lot of their success to their amazing team and the community of entrepreneurs they live near and network with (Longs Peak is an active member of EO (Entrepreneurs Organization)).

Jocelyn is a voting member of the PTO at her children’s school and a member of Women in Investment Performance Measurement, a group recently founded to support women in the investment performance industry.

Please join us in celebrating this year’s ColoradoBiz Top Young Professionals nominees. You can view the complete list of nominees here

About ColoradoBiz’s Top 25 Young Professionals

The 13th annual Gen XYZ awards is open to those under 40 who live and work in Colorado — numbered in the hundreds, making for difficult decisions and conversations among judges, as always. Applications were judged by our editorial board based on career achievement, community engagement and their stories of how they got to where they are now.

About Longs Peak

Longs Peak is a purpose and values-driven company. It is our mission to make investment performance information more transparent and reliable—empowering investors to make better, more informed investment decisions.

At the onset, we were looking to help smaller investment managers by giving them access to professional performance experts and tools typically only available to very large firms. We know that our work enables emerging managers to compete with the big guys and helps facilitate their growth. We strive to be our clients’ most valued outsource partner and to be known for our exceptional client service. We know that providing exceptional client service means that we must first create a culture that lives by the ideals we are trying to create for our clients. A place where incredibly talented individuals are empowered to put their best work into the hands of clients that truly value what we do. As a firm, we recognize that our greatest asset is people – both those we work with and those we work for. We continue to evolve into something that represents the needs of both of these groups and hope someday a GIPS Report is provided to every prospective investor in the world.

SEC Clarifies Marketing Rule: Gross-of-Fee Returns Allowed Under Certain Conditions
The investment management industry has spent significant time grappling with the SEC’s Marketing Rule and the question of whether gross-of-fee returns can be presented without corresponding net-of-fee returns in certain cases. Many firms have invested resources in trying to allocate fees to individual securities and sectors in an effort to comply. However, the SEC has now issued two FAQs (March 19, 2025) that provide much appreciated clarity on extracted performance and portfolio characteristics. The key takeaway? It is possible to present gross-of-fee returns without net-of-fee returns—if certain conditions are met.
March 27, 2025
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The investment management industry has spent significant time grappling with the SEC’s Marketing Rule and the question of whether gross-of-fee returns can be presented without corresponding net-of-fee returns in certain cases. Many firms have invested resources in trying to allocate fees to individual securities and sectors in an effort to comply. However, the SEC has now issued two FAQs (March 19, 2025) that provide much appreciated clarity on extracted performance and portfolio characteristics. The key takeaway? It is possible to present gross-of-fee returns without net-of-fee returns—if certain conditions are met.

Extracted Performance: Gross Returns Can Stand Alone Under Specific Criteria

Investment advisers often present the performance of a single investment or a subset of a portfolio (“extracted performance”) in marketing materials. Historically, the SEC required both gross and net performance to be shown for such extracts. The new guidance provides a pathway for firms to display only gross-of-fee extracted performance, provided the following conditions are met:

  1. The extracted performance must be clearly identified as gross performance.
  2. The advertisement must also present the total portfolio’s gross and net performance in a manner consistent with SEC requirements.
  3. The total portfolio’s performance must be given at least equal prominence to, and facilitate comparison with, the extracted performance.
  4. The total portfolio’s performance must be calculated over a period that includes the entire period of the extracted performance.

If these conditions are satisfied, the SEC staff has indicated they will not recommend enforcement action, even if the extracted performance is presented without corresponding net returns. This is a notable shift, as it allows firms to avoid the complex and often impractical task of allocating fees at the investment or sector level.

Portfolio and Investment Characteristics: Net-of-Fee Not Always Required

Another common industry question has been whether certain portfolio or investment characteristics—such as yield, volatility, Sharpe ratio, sector returns, or attribution analysis—constitute “performance” under the marketing rule, and if so, whether they must be presented net of fees.

The SEC’s latest guidance acknowledges that calculating these characteristics net of fees can be difficult and, in some cases, may lead to misleading results. As a result, the staff has confirmed that firms may present gross characteristics alone, without net characteristics, if they meet the following criteria:

  1. The characteristic must be clearly identified as calculated without the deduction of fees and expenses.
  2. The advertisement must also present the total portfolio’s gross and net performance in a manner consistent with SEC requirements.
  3. The total portfolio’s performance must be given at least equal prominence to, and facilitate comparison with, the gross characteristic.
  4. The total portfolio’s performance must be calculated over a period that includes the entire period of the characteristic being presented.

As with extracted performance, these conditions help ensure that the presentation is not misleading, reducing the risk of enforcement action.

Bottom Line: A Practical Path Forward

This updated SEC guidance provides much-needed flexibility for investment managers, allowing for the presentation of gross-of-fee returns in a compliant manner. Firms that clearly disclose their approach and follow the specified conditions can reduce compliance burdens while still meeting investor protection standards. While this does not eliminate all complexities of the Marketing Rule, it does offer a practical solution that allows for more straightforward and meaningful performance reporting.

For firms navigating these changes, ensuring clear disclosures and maintaining compliance with the general prohibitions of the rule remains critical. Those who align their advertising materials with these guidelines can now confidently use gross-of-fee performance in a way that is both transparent and in compliance with regulatory requirements.

Questions?

If you have questions about calculating or presenting investment performance in a manner that complies with regulatory requirements or industry best practices, we would love to talk to you. Please feel free to email us at hello@longspeakadvisory.com.

New GIPS Standards Guidance for OCIOs: What You Need to Know
The Global Investment Performance Standards (GIPS®) have released a new Guidance Statement for OCIO Portfolios, bringing greater transparency and consistency to the way Outsourced Chief Investment Officers (OCIOs) report performance. This update is a significant milestone for firms managing OCIO Portfolios and asset owners looking to evaluate their OCIO providers.
February 3, 2025
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The Global Investment Performance Standards (GIPS®) have released a new Guidance Statement for OCIO Portfolios, bringing greater transparency and consistency to the way Outsourced Chief Investment Officers (OCIOs) report performance. This update is a significant milestone for firms managing OCIO Portfolios and asset owners looking to evaluate their OCIO providers.

What is an OCIO?

An Outsourced Chief Investment Officer (OCIO) is a third-party fiduciary that provides both strategic investment advice and investment management services to institutional investors such as pension funds, endowments, and foundations. Instead of building an in-house investment team, asset owners delegate investment decisions to an OCIO, which handles everything from strategic planning to portfolio management.

Who Does the New Guidance Apply To?

The Guidance Statement for OCIO Portfolios applies when a firm provides both:

  1. Strategic investment advice, including developing or assessing an asset owner’s strategic asset allocation and investment policy statement.
  2. Investment management services, such as portfolio construction, fund and manager selection, and ongoing management.

This ensures that firms managing OCIO Portfolios follow standardized performance reporting, making it easier for prospective clients to compare OCIO providers.

Who is Exempt from the OCIO Guidance?

The guidance does not apply in the following scenarios:

  • Investment management without strategic advice – If a firm only manages investments without advising on asset allocation or investment policy.
  • Strategic advice without investment management – If a firm provides recommendations but does not manage the portfolio.
  • Partial OCIO portfolios – If a firm only manages a portion of a portfolio, rather than the full OCIO mandate.
  • Retail client portfolios – The guidance is specific to institutional OCIO Portfolios and does not apply to retail investors including larger wealth management portfolios.

Key Change: Required OCIO Composites

Previously, OCIO firms had flexibility in defining their performance composites. Now, the GIPS Standards introduce Required OCIO Composites, which categorize portfolios based on strategic asset allocation.

Types of Required OCIO Composites

  1. Liability-Focused Composites – Designed for portfolios aiming to meet specific liability streams, such as corporate pensions.
  2. Total Return Composites – Focused on capital appreciation, commonly used by endowments and foundations.

Firms must classify OCIO Portfolios based on their strategic allocation, not short-term tactical shifts. This standardization enhances comparability across OCIO providers. The specific allocation ranges for the required composites are as follows:

Required OCIO Composites for OCIO Portfolios

Required OCIO Composites
Source: Guidance Statement for OCIO Portfolios

Performance Calculation & Reporting

To ensure transparency, firms must follow specific rules for return calculations and fee disclosures:

  • Time-weighted returns (TWR) are required, even for portfolios with private equity or real estate holdings.
  • Both gross and net-of-fee returns must be presented to clarify the true cost of OCIO management.
  • Fee schedule disclosures must include all investment management fees, including fees from proprietary funds and third-party placements.

Enhanced Transparency in GIPS Reports

The new guidance also requires OCIO firms to disclose additional portfolio details, such as:

  • Annual asset allocation breakdowns (e.g., growth vs. liability-hedging assets).
  • Private market investment and hedge fund exposures.
  • Portfolio characteristics, such as funding ratios and duration for liability-focused portfolios.

By providing these details, OCIO firms enable prospective clients to make better-informed decisions when selecting an investment partner.

When Do These Changes Take Effect?

The Guidance Statement for OCIO Portfolios is effective December 31, 2025. From this date forward, GIPS Reports for Required OCIO Composites must follow the new standards. However, firms are encouraged to adopt the guidance earlier to improve transparency and reporting consistency.

Why This Matters

With OCIO services growing in popularity, this new guidance ensures that firms adhere to best practices in performance reporting. By establishing clear rules for composite classification, return calculation, and fee disclosure, the guidance empowers asset owners to compare OCIO providers with confidence.

As the December 31, 2025 deadline approaches, OCIO firms should begin aligning their reporting practices with this new guidance to stay ahead of the curve.

Don’t miss CFA Institute’s webinar scheduled for this Thursday February 6, 2025 to hear more on this guidance statement.

Questions?

If you have questions about the Guidance Statement for OCIO Portfolios or the Standards in general, we would love to talk to you. Longs Peak’s professionals have extensive experience helping firms become GIPS compliant as well as helping firms maintain their compliance with the GIPS Standards on an ongoing basis. Please feel free to email us at hello@longspeakadvisory.com.